One of Tapcart’s greatest value adds to YOU, our customers, is our ability to provide higher conversion rates than merchants’ websites and give real-time insight into this performance. However, when we display the conversion metric to our you, we are referencing Session Conversion. When trying to understand Session Conversion, one of the most debatable topics is how long is a single session.

In this article, we'll walk you through...

Tapcart defined session duration as 30 seconds of inactivity. A session represents a unique beginning and end of a user entering and interacting in the app. Sessions are currently defined by a period of 30 seconds of inactivity - meaning that if a user is inactive for 30 or more seconds, but returns to the app Tapcart starts a new session.

The challenge with Tapcart’s definition of a session was that it did not provide an accurate depiction of how strong session conversion is in the app compared to the industry standard session definition. Since Tapcart’s definition of time between sessions (30 seconds) causes an inflation in the total # of sessions, we are displaying a deflated session conversion.

Based on industry standards for session timeout and Tapcart’s effort to reach parity with the market, Tapcart is changing our session timeout to 30 minutes.

The following metrics are now subject to change in your Insights Pro Dashboard after the sessions timeout window changes:

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Have more questions about Tapcart and getting started, we’re happy to help! Please reach out to us through LiveChat on your dashboard or email us at [email protected]!