Bloomreach & Tapcart
With this integration, brands are able to leverage Bloomreach's Engagement product to bring together real-time customer & product data to create truly personal experiences. Orchestrate all owned marketing (Email, SMS & Push) inside of Bloomreach to bring Data, Campaigns and Analytics to your Tapcart push messaging.
Integrating your mobile app with Bloomreach allows you to send automated and segmented push notifications. By utilizing this integration you can:
Send automated rich push notifications based on user behavior
Unify all owned marketing channels (Email, SMS & Push) inside of Bloomreach
Deep link users to a specific product or collection inside the app
Prerequisites
Before getting started, make sure you have the following:
An active Tapcart account with a published or in-development app
Access to the integration partner's dashboard or admin panel
How to Connect Bloomreach + Tapcart?
Before your app can receive and show notifications, you’ll need to complete actions in both Tapcart and Bloomreach to set up push for iOS and Android.
Setting up Push for Android
To get started with the Android setup, please follow setup instructions inside of Bloomreach’s “Mobile Push Notification” documentation for how to connect to Firebase Cloud Messaging.
Setting up Push for iOS
For iOS, if you’re not aware of your iOS push credentials, please work with your Tapcart CSM to enable push credentials and create an Apple Push Notifications Key.
Connecting on your Tapcart Merchant Dashboard
Navigate to Tapcart’s Integration Hub inside of the dashboard to get started. Select Bloomreach and enter the following details:
Public API key
Project Token
API URL
App group
Note: All details above will be available inside of the Bloomreach product, if you’re having trouble locating them - please work with your Bloomreach CSM.
Supported Analytics Events
Standard events that are supported:
Create account
Login
Product viewed
Collection viewed
Cart updated
Checkout
The event sets and names will need to be configured by Tapcart so please work with Support or your Account Manager to add the additional information. The campaign events from push notifications are tracked by the Bloomreach SDK.
Sending Rich Push Notifications
For advanced use cases, you can also build push notifications in the code push notification builder within Bloomreach.
You can define three types of actions:
app - Opens the application.
browser - Opens a web browser. You need to define the url for redirection.
deeplink - Opens a particular screen in your application. You need to define the url for redirection
Example of Collection Deep Linking:
Example of Product Deep Linking
For other destinations, reach out to your Tapcart AM for additional assistance.
Need Help?
If you have additional questions about the Bloomreach integration, we’re happy to help! Please reach out to us through LiveChat on your Tapcart Dashboard, contact [email protected] or reach out to your Account Manager.