What is AppsFlyer?
AppsFlyer is an SDK installed in a mobile app and provides conversion data for acquisition and retention campaigns. AppsFlyer helps marketers pinpoint targeting with mobile advertising attribution.
Mobile attribution determines which campaigns, partners, and challenges drive app installs and post-install events, such as in-app purchases. Marketers rely on these insights to measure and optimize marketing activities for both user acquisition and retargeting campaigns.
In this lesson:
- Get started with AppsFlyer
- Learn all the benefits and features that come with AppsFlyer
Why AppsFlyer + Tapcart?
AppsFlyer gives Tapcart merchants the ability to attribute the efficacy of which ad channels funnel the most traffic to their mobile app.
- Attribute every install to the right media source
- Optimize ad spend
- Boost ROI and LTV
With the AppsFlyer + Tapcart integration you will be able to track the following in-app events:
- Complete registration
- Content view
- List view
- Add to wishlist
- Add to cart
- Initiated checkout
- Completed purchase
- Remove from cart
- First purchase
The AppsFlyer integration is available to Tapcart Enterprise customers only.
Not on Tapcart Enterprise but want to learn more about using AppsFlyer? You can talk to one of our mobile experts by accessing the AppsFlyer integration within your dashboard. Simply select the integration and choose ‘talk to a mobile expert’ to get started!
To learn more about Tapcart, visit Tapcart Academy to become a mobile app expert!
If you have additional questions regarding the AppsFlyer Integration, we’re happy to help! Please reach out to us through LiveChat within your dashboard or email us at firstname.lastname@example.org!