Tolstoy + Tapcart – Tapcart

What is Tolstoy?

Tolstoy makes it extremely easy to add shoppable videos to your website, mobile app, campaigns like email and SMS, Shop App, and more. Tolstoy is the leader in shoppable videos and is trusted by top brands like Fenty, Feastables, Milk Makeup, and Princess Polly.

Boost conversions by adding UGC, video reviews, and 'how-to' videos. Increase product discovery and engagement with AI-powered personalized feeds, tailored to each user's taste and needs. Learn about your customers with step-by-step journeys and analytics.

Why Tolstoy + Tapcart?

Allow your customers to explore and shop your products through an AI-powered, personalized video feed. With Tolstoy + Tapcart, engage each customer with a personalized shopping experience tailored to their unique preferences using Tolstoy's AI-powered recommendation engine. Feature the right product videos to the right customers effortlessly.

Easily import videos from your TikTok, Instagram, and Google Drive accounts. Then, seamlessly tag products to create an immersive in-video shopping experience

How to Connect Tolstoy + Tapcart?

Steps

The Tolstoy integration is available to all Tapcart Enterprise customers with Webbridge SDK enabled and all Tolstoy accounts. For more information on Tolstoy, check out their website.

Log into your Tolstoy dashboard and navigate to the 'Onsite' tab
From here, select 'Create Tolstoy' and click on the Tapcart ’For You’ feed use case
Click on 'Publish' and copy the URL
Log into your Tapcart dashboard and navigate to the 'Custom Screens' section within your 'App Studio'
Enable the 'Webbridge SDK' and create a 'Custom Screen'
Title your new screen with your 'For You' feed
Paste the URL copied from Tolstoy in the 'Embed a Web Page' section
Then add the new screen to your app navigation
- To add a new item to your navigation you can simply navigate to 'App Studio' → 'Navigation' → '+ Add New Navigation' → Select the icon and title page and link the Screen made in Step 2
Once satisfied with the preview, simply save and publish the changes to update your mobile app for all users!

How Does a User Interact with Tolstoy in-app?

Within the Tapcart application, users navigate to the designated page where they can explore the interactive shoppable video feed. Our recommendation engine presents users with personalized product videos, tailored to match their interests and preferences. As users browse through this immersive video content, they can easily interact with in-video product cards. By clicking on these cards, users are directed to the product detail page.

Considerations

The Tolstoy Custom Screen is only available to Tapcart Enterprise customers.

For more information on plans, check out our pricing page. If you are interested in exploring the benefits of our plans, please book a demo with our Brand Experience team.