CreatorCommerce + Tapcart

What is CreatorCommerce? 

CreatorCommerce helps brands win new customers through co-branded shopping experiences with their influencers & customer advocates.

Why CreatorCommerce + Tapcart?

The CreatorCommerce + Tapcart Integration empowers your brand to capture new revenue by converting app users into affiliates – providing them with a personalized landing page to share with others, along with an in-app tool for cashing out commissions/rewards. Allowing your top retention channel to become an acquisition channel too.

Top customers make for the best affiliates, and where do top customers live? In your Tapcart app! This method of in-app recruitment & referral execution has been seen to boost top-line GMV by 5%-10%, and to double the revenue & conversion rate of your current affiliate programs.

How to Connect CreatorCommerce + Tapcart? 

The CreatorCommerce integration is available to all Tapcart Enterprise customers. For more information on CreatorCommerce, check out their website.

1. To use this integration you’ll need a CreatorCommerce account. To get one you’ll need to install the CreatorCommerce Shopify App.
2. When installed, book an onboarding call with CreatorCommerce to configure your email invitation flows & start a co-branded storefront template.
3. CreatorCommerce requires that you integrate a base affiliate marketing platform (like Social Snowball) and your email marketing CRM (such as Klaviyo) to use the integration.

Steps 

1. Complete your affiliate onboarding page in the CreatorCommerce dashboard. This includes providing brand imagery, key program benefits, and other misc. verbiage for your in-app affiliate onboarding process.

2. Obtain your Channel ID for CreatorCommerce. This is the string at the end of your CreatorCommerce dashboard URL (Example: https://dashboard.creatorcommerce.shop/657b65185d6d7743b4ae70c8)

   

3. Next, go to Tapcart dashboard 'Integrations' and click on 'CreatorCommerce' and paste in your 'Channel ID'

4. Ensure that app users can reach this page by enabling at least one, if not both of the following entry points: 

   • Access through app navigation - Add your block to a page from either the multi-page menu, bottom menu, or side menu navigation. This puts your program front and center and maximizes exposure. Please note, that this is recommended if you want to make your program available to all app users.
   • Access through the account page - Add a link to your custom page from the accounts menu. This ensures that app users who have signed in can reach your affiliate onboarding experience through the accounts section of your app.

5. Verified customers make for authentic affiliates. You can send a push notification to users who have made a purchase, which will take them to your custom page to learn about and enroll in your CreatorCommerce affiliate program.

   • Setup a post-purchase push flow
   • Set it to 30min after a purchase
   • Send traffic to the page with your affiliate experience

How Does a User Interact with CreatorCommerce in-app?

Entry Points
App users can reach the CreatorCommerce program onboarding experience through a post-purchase push notification, account page menu items, or bottom/side menu items. All three solutions will take the user to a page to learn about the program, and to commence onboarding.

Onboarding

During onboarding, users can provide a profile picture, an accent color, reviews of their favorite products, and additional comments about the brand. This information is used to generate a landing page that showcases the unique personality & namesake of the affiliate. Such customizations go a long way to cultivating more shopper trust when the page is shared with others.

On-going Management

Once the co-branded page has been generated, the affiliate can make ongoing customizations such as additions of new product recommendations, reviews, and stylistic changes to the page. This can all be done directly in the Tapcart app by returning to the custom page. Once an affiliate has made at least 1 referral, they can also begin a withdrawal of their commissions.

Considerations

What personas should use CreatorCommerce?
Consider if you want to make CreatorCommerce available to all app users, just customers, or just influencers. Some strategies can be implemented to better scope access to specific sets of users. There’s no one-size-fits-all to a creator-led selling strategy.

What underlying affiliate platform to use?
Consider the affiliate platform that will be used to power your CreatorCommerce integration. Think of CreatorCommerce as your co-branded selling engine. However, you still need to use an affiliate platform for storing data around your affiliates such as their sales data and commissions. CreatorCommerce also uses your underlying affiliate platform to facilitate payouts in your Tapcart app. Social Snowball is an option to consider if you don’t know where to begin.