Learn What Metrics to Track within Firebase
In this article, we have provided the recommended mobile metrics you will want to track internally via your Firebase dashboard.
Firebase Metrics
App Downloads & Usage
- What % of your existing customer base downloads the app?
- Please note, there is not a specific field for this but you can take your total number of customers from Shopify and divide it by the number of app installs from Firebase.
- This can be found under ‘Audiences’ > ‘All Users’.
- What percentage of app users make a purchase within the app?
- Please note, there is not a specific field for this but you take your total number of app installs divided by the total number of ‘Purchasers’.
- This can be found under ‘Audiences’ > ‘Purchasers’.
- Average engagement time for all users?
- % increase in the average engagement time period?
- Average engagement time spent per user?
- Average engagement time per active user for the time period selected.
- % increase in engaged sessions per user?
- Average session count per active user for the time period selected.
- % of events occurring within the app (ie., page_view, add_to_cart, view_promotion)?
- Users by County
- View engagement rates based on different countries your app is available.
- What % of app users opt into push notifications?
- Please note, there is not a specific field for this but you can look at the total installs divided by your total opt-ins.
- The total installs can be found under ‘Audiences’ > ‘All Users’ within your Firebase Dashboard.
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- The total push opt-ins can be found within your Tapcart Dashboard under ‘Engagement’ you will see your total push subscribers.
- The total push opt-ins can be found within your Tapcart Dashboard under ‘Engagement’ you will see your total push subscribers.
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Sales & Revenue
- % of overall store revenue coming through the app?
- Total revenue amount for the specified time period?
- % of average purchase revenue per user?
Conversion
- Conversion % by event name (ie., view_item, session_start, view_search_results)?
Retention
- % increase in repeat customer rate?
- What is the number of new users vs. returning users?
- Increase in LTV (Lifetime Value)?
- The lifetime value chart shows the average revenue from new users over their first 120 days. Use this chart to determine how valuable users are based on additional revenue generated.
More Questions
Have more questions, we’re happy to help! Please reach out to us through LiveChat on your dashboard or email us at help@tapcart.co!