Here is a shortlist of recommended mobile metrics you may want to track internally via your GA instance:
App Downloads & Usage
- What % of your existing customer base downloads the app?
- What percentage of app users make a purchase within the app?
- What % of app users opt into push notifications?
Sales & Revenue
- % of overall store revenue coming through the app?
- The overall store revenue increase from launching an app? And in what time period?
- Conversion rate on mobile app?
- % increase in conversion rate from mobile web to mobile app?
- % increase in repeat customer rate?
- Increase in order frequency?
- Increase in CLTV?
- Performance increases based on using X integration?
- E.g., Foursixty shoppable Instagram block led to X additional revenue?
- Klaviyo automated abandoned cart push notifications led to X increase in abandoned cart recovery?
- Nosto product recommendations led to X increase in AOV?