Leverage your email list to create hype before your app launch and post-launch to boost app downloads and promote app exclusives, products and content.
In this lesson:
Learn how to leverage your existing customer base to drive downloads to your mobile app
Steps for Apple
- Get the ‘Download on the App Store’ badge from Apple’s website here
- Grab the download link to your app by navigating to App Store Connect, and select the app you wish to promote.
- From here click on ‘App Information’ and scroll down to ‘Additional Information’, from here you can select ‘View on App Store’. You will be routed to your App Store Listing, where you can copy the URL to your clipboard.
- Add the ‘Download on the App Store’ button to your email signature and add your App Store link to the image by highlighting it and then selecting Insert Link.
Steps for Google Play
- Get the ‘Get it on Google Play’ badge from Google Play’s website here
- Grab the download link to your app by navigating to the Google Play Console, and select the app you wish to promote
- From here, click on ‘View on Google Play’, this can be found under your app title. You will be routed to your Google Play Store Listing, where you can copy the URL to your clipboard.
- Add the ‘Get it on Google Play’ badge to your email signature and add your App Store link to the image by highlighting it and then selecting Insert Link.
Pro-Tip: Post-app launch, email your top customer base requesting a review of your app! Incentivizing reviews with a discount code is a great way to increase your google play and apple app store ratings and reviews while boosting your app store search optimization.
More Questions
To learn more about Tapcart, visit Tapcart Academy to become a mobile app expert!
If you have additional questions on leveraging your emails or finding an app launch checklist, we’re happy to help! Please reach out to us through LiveChat on your Tapcart Dashboard or email us at help@tapcart.co!