Best Practices: Push Notifications

Push notifications are a powerful tool to help your brand stay top of mind and increase conversions. Once you have app downloads, push notifications are a crucial element in getting users back into your app. Consistently sending push notifications that are of value will ensure mobile app retention and repeat orders.

 

In this lesson:

  • Learn our best practices to create effective and strategic push notifications! 

Power Words

Incorporating power words in your push messages can drive engagement and increase conversion.

  • Pro-Tip: We also recommend adding an emoji to your push to increase your clickthrough rate.

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App Exclusives

Promote flash sales, products, or invitations exclusive to app users to increase engagement. When promoting flash sales we recommend including the discount number and time-sensitive language in your message to create a sense of urgency.  

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Event Invitations 

Share event announcements to bring your community together for on or off-app events!

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On-Brand Messages

Use push notifications to showcase your brand identity and build loyalty with your customer base. 

Pro-tip, send a push asking your community to review your app!

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More Questions

To learn more about Tapcart, visit Tapcart Academy to become a mobile app expert!

Have more questions on best practices for push notifications, we’re happy to help! Please reach out to a Tapcart Team member through our LiveChat in your dashboard or you can email us at help@tapcart.co 

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