What is Yotpo Loyalty & Referrals?
Yotpo is an eCommerce marketing platform, offering solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. With their loyalty and referrals platform, you can build customized reward and referral programs to engage existing customers and reach new ones.
Why Yotpo Loyalty & Referrals + Tapcart?
Integrating Yotpo Loyalty and Referrals with your Tapcart mobile app is a powerful way to build better relationships with your mobile shoppers and boost customer lifetime value. With 75% of customers being more likely to buy a product if they are able to earn rewards for their purchase, incorporating a loyalty program is a no-brainer! Yotpo’s seamless integration allows merchants to reward their customers for actions like making a purchase, referring customers, writing product reviews, reaching VIP tiers, and more.
Benefits of Yotpo Loyalty & Referrals:
- It is easy to set up a fully on-brand experience in minutes
- You can customize your loyalty program based on your unique needs & strategy
- The integration allows customers to earn, track, and redeem a fixed amount or percentage-based rewards in-app
How to Connect Yotpo Loyalty & Referrals + Tapcart?
Here’s how to set up the integration:
The integration is available to all Tapcart customers who also have a Yotpo Loyalty & Referrals subscription.
You can find more information on Yotpos pricing plans here.
In the steps below, we will walk through all the required fields you will enter when connecting this integration.
Steps
- Navigate to your Shopify Dashboard and select ‘Apps’
- Find and click on the ‘Loyalty & Referrals by Yotpo’ app
- Tap the ‘Settings’ tab
- Copy and paste both the ‘API Key’ and ‘GUID’ values in their respective fields in the Tapcart Dashboard on the Yotpo Loyalty & Referrals integration page
Below, is a description of each field that you will need to complete when configuring the integration.
Your Balance Copy: Customize the 'Your Balance' copy to fit your loyalty type.
Display Loyalty Type: Display your loyalty type with the total balance of points OR leverage a tier name and leverage a gamification tactic when users sign up for your loyalty program.
Hide Tiered Points Slider: By turning this customization on, you can hide the points slider that displays automatically.
Hide Tiered Points Slider Copy: By turning this customization on, you can hide the copy that is associated with the points slider.
Rewards Web URL: Connect your store’s dedicated webpage to your Rewards program. App users will be able to access the URL in the info icon on the upper right-hand corner of the Loyalty User Account View.
Custom Banner: Show off your branding and add a splash of color in the Loyalty User Account View. The banner will also show in the Redemption View within the cart and checkout. The Custom Banner is required to enable the integration.
Customer Referral Program Description: Customize a message your customers will see to encourage them to share a referral link! This field is already completed on the integration page, however, as a best practice, we recommend updating this to match your brand.
Customer Referral Program Share Message: Customize the message that your customers will use to share with their friends and family.
Considerations
In order to utilize the loyalty functionality, the Consumer must be logged into their account. Please note that subscription products currently cannot be purchased using rewards from a loyalty provider.
To view loyalty rewards account info, the User Account View will have a new CTA to view their loyalty rewards account info.
To redeem points for rewards, the Cart and Checkout Views will have a new CTA in the top-right corner that will open a new view to browse redemption options. Once a reward is redeemed, it will automatically apply to the checkout as a discount or gift card.
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