What is a push notification?
Push notifications fuel customer engagement because they are a direct path of communication. A push notification is an alert that pops up on a mobile device, similar to an SMS text message.
How do push notifications work?
With your Tapcart mobile app, you can send push notifications in real-time at any time. The user simply has to opt-in to push notifications and they will begin to receive alerts even when they are not in the app.
When a user taps on a push, they will be taken directly to your app's home page or a specific page in your app. Deep links allow for a variety of push notification use cases such as flash sales, new collection announcements, and abandoned cart recovery. Push notifications can be across all devices including iOS and Android.
With Tapcart, you can easily create a GIF of your products and collections within a push notification. With this dynamic push notification, you can add up to 5 images.
Simply select the product or collection images, and the Tapcart dashboard will automatically create the GIF.
You can compose, manage and schedule push notifications all within your Tapcart dashboard.
Under the Push Notification Tab on the dashboard, you can edit several elements of the push notification including the headline, message, and image. Tapcart syncs with your products and collections so you can deep-link push notifications to take a user to a specific page in your app.
You have the option to send a plain text push notification or rich push notifications. With rich push notifications, you can add a single image or create an animated lookbook with your products and collections. Animated lookbook notifications are only available for Tapcart Enterprise merchants.
Steps to composing a new push notification
You can add a headline to your push notification which will be bolded. This is optional.
Compose the main body of the alert message here. A best practice is to highlight the value of the push notification towards the top of the message.
The recommended character count is less than 175.
Add an image to your push notification. You can feature a product or collection from your store.
Animated Lookbook Push Notifications
With Tapcart Plus and Tapcart Enterprise, you can create easily create a GIF of your products and collections within a push notification. This is the most dynamic push notification you can access.
Schedule push notifications
With Tapcart Plus and Tapcart Enterprise, you can schedule unlimited push notifications at once. You can choose when to send push notifications by date and time down to the minute. The timezone depends on your location.
You can view all scheduled push notifications on the calendar. The dates that have a triangle on the bottom right-hand corner indicate that a push notification is scheduled to send on that day. You can edit previously saved push notifications at any point by clicking on the arrow.
The push notification will be sent depending on the time zone of the user.
Once you compose and schedule a push, you can access your existing scheduled push as well as a history of past notifications.