After launch, it’s important to have a constant growth campaign to continue driving traffic to your mobile app. In this article, we’ll review some best practices for your post-launch campaign.
App Store Reviews
Reviews help increase your app's discoverability within the App Store. To incentivize your top customers to leave a review, we recommend leveraging your email campaigns to offer a discount in return for leaving a review.
Retain customers with app exclusives! Continue to show the value of your app by offering app-only promotions and notifications.
- In-app early releases
- In-app only products/collections
- Flash sales
- One-time in-app welcome discounts
- Free shipping
- Exclusive brand update
- Event invitations
Having a constant growth campaign in place will continue to display the importance of your app.
Create a content hub for your app users! Expressing your brands' values with content helps create a sense of community for your customers and will entice them to keep coming back. Offering app-exclusive content continues to reassure the importance of keeping the app on their device. You can display brand content by creating custom video or image banners and linking those out to blogs, videos, playlists, and more.
Pro-tip: Create collections for your app based on products that appear in your content!
Loyalty points with a mobile app create a lucrative environment for lifelong retention. With customers being 75% more likely to buy a product if they are able to earn rewards for it, this not only increases conversion but boosts returning app sessions. To market your loyalty program within the app we recommend following these steps:
- Create a page or block that promotes how to get started, how to build points, and how to redeem points.
- Roll up your loyalty program and mobile app into a bundled, customer retention campaign.
QR codes are an easy, convenient way to drive downloads! Add QR codes to your fliers and other promotional materials to build a buzz around your app. Create QR codes and add them to all customer-facing material, such as:
- Product packaging
- In-store collateral
- Packing Slips
Manual Push Notifications
Send at least 2-3 push notifications per week, if not daily. Push notifications do not always need to be tied to a sale or product announcement, we recommend using push to communicate your brands’ message, promote events, announce new content, and more! We have created a best practices guide on push, that you can check out here!
Automated Push Notifications with Klaviyo
Utilizing the Klaviyo integration, you can send segmented push notifications using Klaviyo’s segment builder by identifying a target audience for a new marketing campaign.
Increase your conversion rate by enabling automated push notifications that trigger based on user behavior, such as:
- Push - Welcome Series
- Push- Abandoned Cart
- Push - Back in Stock
- Push - Fulfilled Order
- Push - Wishlist Reminder
Important Note: Our integration with Klaviyo is for Enterprise customers. Want to learn more about Klaviyo? You can talk to one of our mobile experts by accessing the Klaviyo integration within your dashboard.
Your postlaunch app campaign is created…what happens next? You should always be planning growth campaigns to continue creating HYPE around your app.
If you have additional questions regarding your post-launch campaign, we’re happy to help! Please reach out to us through LiveChat on your Tapcart Dashboard or you can email us at firstname.lastname@example.org!