What is the Inbox?
The Inbox is an in-app message center where customers can view all of your store’s notifications in one place. It acts like an email inbox, but inside your mobile app.
Customers see past messages they might have missed.
Merchants can send Inbox-only campaigns, Push & Inbox campaigns, or continue with Push-only.
Campaigns sent to the Inbox appear in a clean, scrollable list that includes your message title, description, image, and date.
Tip: Inbox helps you reach customers who don’t subscribe to push notifications, opening up engagement to your full audience, not just push opt-ins.
How to Create an Inbox Campaign
Go to Engage in your Tapcart Dashboard.
Select Campaign in the right navigation.
Choose your audience:
Create or select an existing segment.
Choose your channel:
Inbox Message
Push Notification
Both Push & Inbox
Write your message:
Add a title, description, and image.
Schedule or send immediately.
Note: When selecting Inbox Message, your campaign will be sent to all customers in the chosen segment, not just push subscribers
Customer Experience
If a customer has push enabled, they will see:
Inbox-Only campaigns in their Inbox.
Push-Only campaigns as a push.
Push + Inbox campaigns in both channels.
If a customer does not have push enabled, they will still see:
Inbox-Only campaigns in their Inbox.
Push + Inbox campaigns in their Inbox.
Adding Inbox to Your App
Merchants can enable the Inbox screen in App Studio by publishing it and linking to it via our new Custom Headers
You can place the Inbox icon in your app’s navigation (commonly next to the cart).
Why Use Inbox?
Higher Engagement: Reach customers who don’t opt into push.
Persistent Messaging: Messages stay in the app, so customers can revisit them anytime.
New Sales Channel: Use Inbox to promote drops, offers, or content without relying on push notifications.
⚡ Pro Tip: Combine Inbox + Push for maximum reach, while using Inbox-only for content you want customers to revisit over time like product launches, gift guides, or seasonal promos.
More Questions
If you have additional questions regarding Inbox, we’re happy to help. Reach out via LiveChat in your dashboard or email us at [email protected].