Winback AI Notifications
Keep your customers engaged and revenue growing with Tapcart AI Winback Push. By automatically reaching out to lapsed shoppers with personalized messages, you can recover lost sales, strengthen customer loyalty, and save time on manual campaigns.
Each push is written by AI to maximize engagement and conversion while merchants are able to easily give feedback with a simple thumbs-up on messages they like.
How to Enable Winback AI Notifications
On your dashboard, go to Engage > App Notifications > AI Notifications tab
Click into AI Winback card
Select Start Campaign
Dashboard Overview
Top-Level Analytics
View a snapshot of your Winback Sales, Conversions, and Notifications Sent — all tracked within a rolling 30-day period.
The top-right value on each card shows the comparison against the previous 30-day period.
Hover over any bar to see the daily totals and day-over-day comparison.
Summary
Get a holistic view of how your AI Push is performing:
Metrics include Total Opens, Open Rate, and Conversion Rate
Plus, an AI-generated summary that explains your winback performance over the past 30 days
Live Feed
See all the Winback notifications sent in the last 30 days, updated in real time.
Provide feedback directly to the AI by clicking the thumbs-up icon next to any notification you like.
Customer Badges Explained
Customer Badges help you quickly understand the type of shopper your Winback AI Notification is reaching. Each badge highlights key insights about a customer’s value, intent, or shopping behavior.
CLV (Customer Lifetime Value):
Customer Cart Value × Average Conversion Rate of Cart Recovery Pushes.Never Purchased:
Customer has never made a purchase before.New Customer:
Customer has made 1 purchase.
Repeat Buyer:
Customer has made 2 or more purchases.
Big Cart:
Cart Value is higher than the merchant’s Average Order Value (AOV).High Intent:
Customer has wishlisted products that are now in their cart.
Purchasers Won Back
Explore detailed insights into every conversion driven by AI Notifications over the past 30 days, including cart values and item counts for each purchaser won back.
AI Tuning
Wait Time:
The amount of time to wait after a customer has made a purchase to send them a Winback push notification.
Next Follow Up
The amount of time to wait before sending a follow-up push notification after the initial message.
Add Existing Discount Code
Add an existing discount code so the AI can automatically include it in the push notification content.
Additional Instructions
Provide extra guidance to help the AI match your brand’s tone, voice, or messaging preferences.
AI Creativity
Controls how creative the AI-generated push notifications are. Higher settings produce more creative copy. The default setting is 4.
Training Data
A collection of push notifications you have given a thumbs up to. These are used to help the AI better align with your preferences over time.
Push Notification Overview
The AI Winback Push is triggered after a user made a purchase but has not made another purchase within the merchant-specified Wait Time window
Tapping the notification takes the shopper directly back to the app's homepage
FAQs
Does a new purchase affect the winback notification schedule?
The winback delay resets whenever a customer makes a new purchase. For example, if the Wait Time is 30 days and a customer bought something 20 days ago, they would normally receive a winback push in 10 days. However, if they make another purchase today, the 30-day countdown starts over, and the next winback push will now be sent 30 days from today.
Can I see more than 30 days of data?
Not yet. In this initial version, analytics are limited to a rolling 30-day view. Extended timeframes may be added in future updates.
How is this different from the Winback Automated Campaign?
Messages are automatically written by AI to maximize engagement; no manual setup or copy required.
Get real-time analytics, customer badges, and performance summaries directly in your dashboard.