Browse Abandonment AI Notification

Re-engage shoppers by automatically sending push notifications for products or collections they viewed, wishlisted, or didn't convert on. Enable a follow-up message so users can get a social proof message that gives customers an extra nudge to convert.

Each push is written by AI to maximize engagement and conversion while merchants are able to easily give feedback with a simple thumbs-up on messages they like.

The first Browse Abandonment AI Notification is triggered when a customer browses products, browses collections, or adds products to their wishlist without any cart-adds. The AI crafts the message based on the specific product/collection they viewed and any instructions you've set in AI Tuning

When follow-up messages are enabled for Browse Abandonment, the second push automatically uses social proof messaging (e.g. 'Over 100 people checked out this product') to create urgency and encourage the customer to come back and convert. This option is enabled by default in AI Tuning section (Next Follow Up: 1 day).

How to Enable Browse Abandonment AI Push Notifications

On your dashboard, go to Engage > App Notifications > AI Notifications tab
Click into AI Browse Abandonment card
Select Start Campaign

Dashboard Overview

Top-Level Analytics

View a snapshot of your Browse Abandonment Sales, Re-engaged Customers and Notifications Sent, all tracked within a rolling 30-day period. Hover over any bar to see the daily totals and day-over-day comparison.

Campaign Insights

Get a holistic view of how your AI Push is performing:

Metrics include Cart Adds, Click Through Rate, and Conversion Rate
Plus, an AI-generated summary that explains your browse abandonment performance over the past 30 days

Recent Notifications

See all the Browse Abandonment notifications sent in the last 30 days, updated in real time. Each notification includes a tag indicating whether it's for Product, Collection, or Wishlist abandonment.

Provide feedback directly to the AI by clicking the thumbs-up icon next to any notification you like.

Customer Badges Explained

Customer Badges help you quickly understand the type of shopper your Browse Abandonment AI Notification is reaching. Each badge highlights key insights about a customer’s value, intent, or shopping behavior.

Never Purchased:
Customer has never made a purchase before.
New Customer:
Customer has made 1 purchase.
Repeat Buyer:
Customer has made 2 or more purchases.
Big Cart:
Cart Value is higher than the merchant’s Average Order Value (AOV).
High Intent:
Customer has wishlisted products that are now in their cart.

Re-engaged Customers

Explore detailed insights into every conversion driven by AI Notifications over the past week, including cart values and item counts for each recovered cart.

AI Tuning

Wait Time:

The amount of time to wait after a customer views a product detail page or collection, without adding to cart or making a purchase, before sending the first push notification.

Next Follow Up
The amount of time to wait before sending a follow-up push notification after the initial message.

Add Existing Discount Code
Add an existing discount code so the AI can automatically include it in the push notification content.

Audience Tuning

Audience Overrides let you customize your AI Notification settings for specific customer segments. Instead of sending the same message and offer to everyone, you can tailor discount codes and AI instructions based on customer behavior.

Click on each segment (Never Purchased, New Customer, etc) to expand the section
Discount Code: A code specific to this audience. This replaces the global discount code for users in this audience.
Additional Instructions: Custom AI instructions for this audience. This replaces the global additional instructions for users in this audience.
Preview your notifications: Use the Preview feature to see sample AI-generated notifications for each audience before saving
Save: Click Save to apply your audience overrides. They'll take effect on the next push notification cycle.

Additional Instructions
Provide extra guidance to help the AI match your brand’s tone, voice, or messaging preferences.

Not sure what to write? Use the Insert Prompt Template button next to the Additional Instructions field to browse a library of pre-built instruction templates. Each template covers a common use case so you don't have to figure out how to phrase things from scratch.

AI Creativity
Controls how creative the AI-generated push notifications are. Higher settings produce more creative copy. The default setting is 4.

Training Data
A collection of push notifications you have given a thumbs up to. These are used to help the AI better align with your preferences over time.

Browse Abandonment Push Logic

Product Browse Abandonment

A user triggers a Product Browse Abandonment push when they view a product detail page and do not add the item to their cart or complete a purchase within the lookback window defined by Wait Time in AI Tuning. When triggered, Tapcart sends a push notification that deep links to the last product viewed.

Collection Browse Abandonment

A user triggers a Collection Browse Abandonment push when they view a collection and do not add any items to their cart or complete a purchase within the lookback window defined by Wait Time in AI Tuning. When triggered, Tapcart sends a push notification that deep links to the last collection viewed.

Wishlist Abandonment

A user triggers a Wishlist Abandonment push when they add an item to their wishlist but do not add it to their cart or complete a purchase within the lookback window defined by Wait Time in AI Tuning. When triggered, Tapcart sends a push notification that deep links to the user's Wishlist. This feature also works with the Swym Wishlist integration.

Frequency Limits

To prevent notification fatigue, the following limits apply:

A user will receive no more than two product or collection browse abandonment pushes per week.
A user will receive no more than one browse abandonment push within a 24-hour period.

Suppression Rules

If the AI Cart Recovery campaign is enabled and the same product is added to both cart and wishlist, only the Cart Recovery push will be sent.
If the last viewed product is out of stock or unavailable, the browse abandonment push will be suppressed.