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Step 5: Finalize Your App Listing

Complete your app name, description, screenshots, and privacy policy. Once done, notify your Implementation Manager and they'll handle the submission.

Your App Listing is what customers see when they find your app in the App Store or Google Play. It needs to be complete before your app can be submitted for review. Work through each section below and then notify your Implementation Manager when you're done.

Required Assets & Information

1. Branding Assets

  • App Icon — 1024 x 1024 px. This lives on the customer's home screen so make it count

  • Launch Screen — displays for 2–3 seconds when the app opens. iOS only — Android has deprecated this feature

  • Placeholder Image — displays while product images load. We recommend a downscaled grayscale version of your logo

2.App Store Listing

  • App Title — up to 30 characters. Include 1–2 keywords. Keep it under 15 characters for best searchability

  • Subtitle — up to 30 characters. A concise summary of your app's value

  • Primary Category — we recommend Shopping or Lifestyle for eCommerce brands

  • Keywords — for App Store discoverability. iOS only — does not apply to Google Play

  • Description — lead with your most compelling message. The first sentence is the most important

3.Business Information

  • Marketing URL — your main website URL

  • Support URL — a link to your contact page

  • Privacy Policy URL — required for both App Store and Google Play

4.Screenshots

You'll need screenshots for both iOS and Android — at least 3 per platform.

  • iOS: JPEG, 1242 x 2688 px, up to 10 MB each

  • Android: PNG or JPEG, 16:9 or 9:16 aspect ratio, up to 8 MB each

What Happens After You Submit

Once your App Listing is complete and your developer accounts are all set up, notify your Implementation Manager. They'll handle the first submission on your behalf.

  • First submission: allow 3–5 business days for review

  • You'll be notified once your app is live

  • After launch, App Listing updates are submitted through the Release Manager in your Tapcart dashboard

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