Leveraging Dynamic Variables – Tapcart

Using Data You Already Have

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What are Dynamic Variables?

Dynamic variables enable you to personalize content for the user in your mobile app. As consumers shop your store you can leverage the content you know about them to power custom blocks making them more relevant and likely to be engaged.

In this article:

Learn the types of dynamic variables you can use to personalize experiences
Understand how to add that content to a block

Supported Dynamic Variables

Tapcart currently supports 4 types of dynamic variables:

Customer variables
Device variables
Product variables
Cart variables

Customer Variables

Customer variables represent Shopify users’ account information. This can be used to create personalized homepages or marketing opt-ins.

Examples:

customer.id	1097834
customer.name	Ashley

Device Variables

Unique to the customers’ device, these variables can be used to easily locate stores nearby or run geographic specific promotions.

device.id	D4802-0889-GHDS-LDHNW-E
device.locale	en-US

Product Variables

The ultimate fun tool, product variables bring your uses cases to new levels when using distinct product information that can be viewed on the product detail page. Offering customers product recommendations, collection look-books, and more, these are the variables that will make it easy to show your customer more of what you have to offer.

product.description	Pink Cashmere Sweater
product.tags	“New”, “Sustainably Sourced”, “Limited”
product.price	29.99

Want to Learn More?

To use a variable in your block, checkout this page in the Custom Blocks technical docs!

Considerations

There are a few considerations to keep in mind when determining if custom blocks are the best solution for your brand. Although a powerful, low-code solution, custom blocks do not support:

Customizing app navigation
Customizing style across the app
Customizing the cart, checkout area, or member account area
Adding camera or general augmented reality (AR )needs
- Ie., Virtual Try On
Using react or Vue JS code for implementation
Placement for custom blocks is only supported on the homepage or product detail page

Please Note: We are working to expand the functionality of custom blocks in the future to offer even more flexibility when designing your app experience. We are working on it, but not quite there yet!

Custom blocks is only available to Tapcart Enterprise customers.

Not on Tapcart Enterprise but want to learn more about using custom blocks? You can talk to one of our mobile experts by accessing this new feature directly from your dashboard. Simply select custom blocks and choose ‘talk to a mobile expert’ to get started!