The Facebook Ads SDK allows merchants to understand campaign attribution from Facebook ads the drive traffic to the app. The integration tracking a variety of events tied to the conversion funnel in order to help Facebook optimize spend and drive on key marketings goals.
The SDK tracks purchase conversion rate, retention, revenue, and average order values as well as the following events listed below.
Add Payment Info
Add to Cart
App Installs
App Launches
Content View
Initiated Checkout
New User Activity
Purchases
Session End
User Activity
Connecting Facebook SDK + Tapcart
The integration is available to all Tapcart customers who have a Facebook Developer Account. If you don’t have a developer account with Facebook you can easily create one here. Please note, your iOS and Android apps will need to be published to complete the integration setup.
Please note, this walkthrough is divided into 2 sections:
Facebook SDK is a requirement from Facebook for advertising any app. This means you will need to enable both iOS and Android to be able to advertise both.
Step 1: Adding your Facebook Ad ID to your Tapcart Dashboard
Visit https://developers.facebook.com/apps/ and log in with your Facebook account.
Select 'Get Started' or 'My Apps'
If this is the first time setting up a Facebook SDK account, you will need to select ‘Developer’ from the options below and ‘Complete Registration'
On the next screen, please select ‘Create App’
On the first step, select ‘Other’ for what you want the app to do.
Next, you will need to select the app type. The preferred option is ‘None’, but if that option is not available, please select ‘Consumer’
Enter the ‘App Display Name’ and update the contact email address if needed.
Please note, that we recommend adding the Facebook Business Manager account (even if it is tied to a personal FB account). This allows Facebook to verify the business.
Select 'Create App', this will automatically generate an App ID for your app
Copy the ‘App ID’, found under your app name
In a new window visit the Tapcart Dashboard, select the ‘Integrations’ tab and click ‘Facebook’
Paste the ‘App ID’ into the specified field
Next, you will need to navigate back to 'Settings' and click on 'Advanced'
Scroll down to 'Security' and copy the 'Client token'
Paste this value in the specified field within your dashboard and select 'Save & Enable'
Step 2: Adding your Facebook Ad and Business IDs to your Facebook Apps Account
Now to start running ads, we’ll need to connect your Facebook App to your Facebook Ad and Facebook Business accounts.
Open your Facebook Ad Account and select your name in the top left to find your Ad Account ID
Copy your Ad Account ID and go back to Facebook Developers
From here navigate to Settings and select Advanced
Scroll down to the Advertising Accounts section and input your Ad Account ID into the Authorized Ad Account IDs field
As an option you can add your Facebook Business Account ID to Authorized Businesses but this is not mandatory. It’s helpful to have a Facebook Business account if there are multiple coworkers who need to manage your Facebook ads
Once you're done, select Save changes
Once completed and apps are live, move to Part 3 to configure the Facebook SDK
More Questions
To learn more about Tapcart, visit Tapcart Academy to become a mobile app expert!
If you have additional questions regarding the Facebook SDK Integration, we’re happy to help! Please reach out to us through LiveChat within your Tapcart dashboard or email us at [email protected]!