Setting up an automated abandoned cart flow can boost conversion by re-engaging with the user who left items in their cart when ending their app session. In this guide, we will walk you through how to set up this automated push series within your Klaviyo account.
Steps
To get started, select Create Flow and Create From Scratch
Enter the name and tag of your push flow, then select Create Flow
Click on Metric to set up your flow trigger as Added to Cart
Once created, navigate back to All Triggers and tap on Add next to Profile Filter
Under Flow Filters select:
If someone can or cannot receive marketing
Person can receive > mobile push marketing AND
What someone has done (or not done) AND
Metric: Checkout Started (Shopify)
Zero times
Since starting this flow
What someone has done (or not done) AND
Metric: Placed Order (Shopify)
Zero times
Since Starting this flow
Then set a time delay for when the first push will be sent, we recommend 30 minutes
Next, tap on Configure Content to enter the copy for your push notification
Important Note: Under settings, confirm both Smart Sending and Notification Sound are ON.
Here you can enter the Title, Body, and turn on the Sound and App Badge features for your push. Select Save Content to move to the next step.
Next, you will add another time delay for the next push notification to send within this series. We recommend setting the time delay for 1 day.
Enter your second push's copy, following the same steps as listed in Step 7. Select Save Content to move on to the next step.
Add a final time delay for the last push within this flow to send. We recommend setting the delay for 2 days.
Enter the copy for your final push notification to end the welcome series. Select Save Content and you're all set!
Adding a Deep Link
You can set up each push in this flow to take the customer directly to their Cart when they tap it:
Open the push's content editor (Configure Content when building the push, or Edit Content on an existing push)
Scroll to Behaviors, select Open Action, and choose Deep Link
Under both the iOS Link and Android Link fields, enter:
{{event.Url}}?tcr=/cart
Repeat this for each push notification in the series so every push opens directly to the Cart.
Considerations
The Klaviyo integration is available to Tapcart Enterprise customers only.
More Questions
If you have additional questions regarding the Klaviyo Integration, we’re happy to help! Please reach out to us through LiveChat within your dashboard or email us at [email protected]!