Push notifications are a powerful tool to help your brand stay top of mind and increase conversions. Through our research, we have found that push notifications are one of the most dependable and cost-effective ways to increase your mobile engagement. Not only with push notifications do you own your own marketing channel but we have found that:
Push notifications can surge revenue up to 10x within two hours of deployment.
Push notifications increase user purchases by 9.6x.
Push notifications have a 10x higher engagement rate compared to email.
With push notifications being a proven revenue driver, it’s important to learn how to leverage this feature. Once you have app downloads, push notifications are a crucial element in getting users back into your app. Consistently sending push notifications that are of value will ensure mobile app retention and repeat orders.
In this lesson:
Learn our best practices to create effective and strategic push notifications!
Power Words
Incorporating power words in your push messages can drive engagement and increase conversion.
Pro-Tip: We also recommend adding an emoji to your push to increase your clickthrough rate.
App Exclusives
Promote flash sales, products, or invitations exclusive to app users to increase engagement. When promoting flash sales we recommend including the discount number and time-sensitive language in your message to create a sense of urgency.
Event Invitations
Share event announcements to bring your community together for on or off-app events!
On-Brand Messages
Use push notifications to showcase your brand identity and build loyalty with your customer base.
Pro-tip, send a push asking your community to review your app!
Considerations
While focusing on the growth of your mobile app, it’s important to have a constant growth campaign. A great way to do this is by consistently creating app-exclusive campaigns, whether this is early access to a sale or an exclusive collection drop. You want to create campaigns that are attracting users to the app.
Leveraging your existing email database and social media following is a great way to get started.
Need Help?
Have additional questions regarding push, we’re happy to help! Please reach out to us through LiveChat on your Tapcart Dashboard or you can email us at [email protected].