What is Triple Whale?
Triple Whale is the AI operating system for modern ecommerce. It brings data from across a brand’s business into one place, gives teams a trusted view of what’s working, and helps them decide what to do next.
Triple Whale connects data from Shopify, Meta, Google, TikTok, and other channels so merchants can monitor ROAS, CAC, MER, revenue, profitability, LTV, retention, product performance, and customer journeys in one place. Its Triple Pixel and attribution models provide an independent view of which ads and marketing touchpoints influence purchases, rather than relying only on platform-reported data.
Why Triple Whale + Tapcart?
Measure the true impact of your mobile app alongside your web business.
Tapcart drives high-intent customer engagement and purchases inside a brand’s mobile app, while Triple Whale gives merchants the analytics layer to understand that performance. Together, merchants can see app-specific engagement, conversion, and revenue metrics directly within Triple Whale, without blending app and web performance together.
The Triple Whale + Tapcart integration gives merchants a dedicated Mobile App Analytics view on Triple Whale’s Summary page, cleanly separated from Web Analytics, including:
Visit Sessions — native-app visits during selected period
Unique Visitors — distinct visitors active in the app
New Visitors — first-time visitors identified by Pixel
% New Visitors — share of app visitors who are new
Avg. Session Duration — average time spent during app visits
Avg. Pages/Session — average depth of an app visit
Bounce Rate — sessions with limited engagement
ATC Sessions / % ATC — sessions with an add-to-cart, and the rate
Mobile App Analytics Example:
How to Connect Triple Whale + Tapcart?
Connect Triple Whale Integration inside the Integrations tap inside the Tapcart dashboard
Enter your Triple Whale Shop ID and select 'Save and Enable' (see below):
Reach out to your Triple Whale CSM to ask for access to Mobile Analytics Dashboard
From within the Tapcart Dashboard, trigger a New Build from within the Release Manager. Release Manager --> Create New Release, scroll down and click Submit Release.
You're good to go!
Once your app is updated with the new Triple Whale connection, it can take a little time before you start seeing data on your Summary Page. Your customers need to update the app on their own phones first, and that doesn't happen instantly for everyone. As a general rule, expect to start seeing activity in your Mobile App Analytics section within 24–48 hours.
More Questions
If you have additional questions about Triple Whale, we’re happy to help! Please reach out to us through LiveChat on your Tapcart Dashboard or you can email us at [email protected]!