Design an On-Brand App Listing
The app listing is critical for users to find your app in the App and Google Play Stores. It explains to users why they need and should download your app!
In this lesson:
- Learn how to create an impactful an app listing
- Understand every asset that is required to submit your app listing
The App Icon is one of the most important pieces on your App Listing, use this to showcase your brand! This will live on the user's home screen and will display on both iOS and Android devices.
This image will populate when a product image is loading in the app. We recommend a downscaled version of your app logo in gray-scale colors.
Your launch screen will display every time a user starts a new app session. We recommend using a lifestyle image for your launch screen.
App Store Listing
This is the main title of your app and is critical in how users discover your app. It should reflect your Shopify store’s name. Please note, an app name can up to 30 characters long.
We’ve listed some pro-tips for creating your App Title:
- Avoid special characters, sometimes they may not get indexed.
- Don’t include category names in your app title. For example, don’t use ‘shopping’ if your app is categorized under the shopping section.
- Include one or two keywords in your app title.
- Keep it short, we suggest keeping the character limit to 15 for the greatest searchability.
Your app subtitle is the secondary short description after your app title. The subtitle is a concise summary of your app that explains the value of your app in greater detail. You can update your subtitle when submitting a new version of your app to help you determine what is the most effective way to engage users. A subtitle can be up to 30 characters long and appears below your app’s name throughout the App Store.
The primary category is particularly important for your app’s discoverability. When you choose your primary category, consider your app’s purpose. Where users naturally look for an app like yours and which categories contain the same type of apps as your own. Typically for eCommerce brands, we recommend ‘Shopping’ or ‘Lifestyle’.
The secondary category gives your app further discoverability, placing it in more than one category. Similar to the primary category think of where users naturally look for an app like yours and which categories contain the same type of apps as your own.
Important Note: Choosing categories that are not appropriate for your app is against the App Store Review Guidelines.
Search words help your customers find your app in the App Store search. Choose keywords with your target audience in mind to help the search algorithm surface your app in relevant searches. For additional information on App Store Search Optimization, check out this guide.
Important Note: Keywords only apply to Apple's App Store and not the Google Play Store.
Create a compelling description to engage the user and highlight the value of your app. Be concise, informative and let your brand personality shine through. Make sure to include contact information like support or your social channels, so customers can reach you directly.
Pro-Tip: The first sentence is the most important as this is what users will see first. Front-load this with the most impactful message such as your app’s key features, benefits, and the most relevant keywords.
This is your main website URL, for example, Chubbies is www.chubbiesshorts.com.
Add a link to your website's contact page in this field.
For more information on all app assets dimensions, check out this guide.
Any modifications you make to the App Listing will require an update submission to the App and Google Play Stores. Please select ‘Submit’ in the top right-hand corner on your ‘App Listing’ section to submit your update request to our team. You can expect updates made to your App Listing to display within 24-48 hours.
To learn more about Tapcart, visit Tapcart Academy to become a mobile app expert!
Have more questions on creating or submitting your App Listing, we’re happy to help! Please reach out to us through our LiveChat in your Tapcart Dashboard or email us at email@example.com!