How to Create a Google Play Developer Account
To host your app in the Google Play Store, you need a Google Play Developer account. This guide covers the full enrollment process, including identity verification, payment setup, and inviting Tapcart to your account.
In this article:
Prerequisites
Step-by-step enrollment
Identity verification requirements
Inviting Tapcart to your account
Troubleshooting
Prerequisites
Gmail account: Google requires a Gmail account to create a developer account. If you don't have one, create one for free.
2-Step Verification: This must be enabled on the Gmail account, reference Set up 2-Step Verification.
$25 one-time fee: Google charges a one-time registration fee.
Important: The person creating the account becomes the permanent account owner and this cannot be changed later. We recommend using a shared or role-based email (like [email protected] or [email protected]) rather than a personal email.
Enrollment Steps
Navigate to https://play.google.com/console/signup
Confirm you're logged into the correct Gmail account (check the top-right corner of the page).
Choose to enroll as an Organization or Business (not as an individual), then click Continue.
Enter your developer name (this is the name that appears on Google Play under your apps) and link a payment profile. If you have an existing payment method, you can select it. Otherwise, create a new one.
Complete the payment of the $25 registration fee.
Provide your organization details:
Organization type (company/business, non-profit, etc.)
Organization size
Organization phone number and website
Complete identity verification (see section below).
Once verified, your Google Play Console account will be active and ready to use.
Identity Verification
Google requires identity verification for all developer accounts. You'll need to provide:
Legal name (shown on Google Play)
Legal address (shown on Google Play)
Contact email (verified via one-time password)
Contact phone (verified via one-time password)
Developer email and phone (shown on Google Play, verified via OTP)
For organizations, Google may also require:
A valid D-U-N-S Number for your organization
Organization phone number and website
For more detail on Google's ongoing compliance requirements, see Google Play Console 2025 Requirements.
Inviting Tapcart to Your Google Play Console
After your account is set up, invite Tapcart so we can manage your app builds:
Log in to Google Play Console
Go to Users and Permissions in the left sidebar
Click Invite new users
Enter the email address [email protected]
Set the role to Admin (account-level permissions)
Click Invite user
Confirm with your Implementation Specialist or Support Rep that the invite has been received
Troubleshooting
Verification pending for a long time
Google verification can take a few days. If it's been more than 5 business days, check your email (including spam) for any requests from Google for additional information.
Compliance emails from Google
Google periodically sends compliance and verification emails to developer accounts. These are legitimate and must be addressed. If you're unsure whether an email requires action, forward it to your Implementation Specialist or our Support Team.
Account created with wrong email
The account owner email cannot be changed after creation. If the wrong email was used, you may need to create a new Google Play developer account with the correct email and transfer your apps.
More Questions
Need help? Reach out through LiveChat or email [email protected].