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AI Notification Agent Settings

Agent Settings are global guardrails that control how and when AI Push campaigns reach your subscribers. They apply account-wide across all AI Push flows, so you only need to configure them once.

You can find Agent Settings under Engage → AI Notifications → Agent Settings in the top right corner

Brand Settings

Brand Settings tell the AI how your campaign copy should sound. Set your voice, describe your shop, and add do/don't rules, and the AI applies them across every AI message it generates. Your settings take effect once you save.
Default: Off (no guidelines set)

Brand Voice
Choose tones that describe how your brand should sound. Available tones: Playful, Confident, Warm, Premium, Bold, Minimal, Witty, Refined, and Edgy. For example, a specialty coffee roaster might pick Warm and Refined.

Brand Description
Add a short description of your store so the AI has context about what you sell and who you sell to. You can around 4000 characters.

Do's and Don'ts
Give the AI explicit rules to follow. Add ALWAYS rules for things the copy should always do and NEVER rules for things it should never do. You can add up to 15 rules in each column, and each rule can be up to 500 characters. For example, an ALWAYS rule might be "Mention seasonal blends" and a NEVER rule might be "No ALL CAPS."

Send Settings

Daily Campaign Limit

Sets a ceiling on how many AI campaign pushes a single subscriber can receive in a rolling 24-hour window. When a subscriber has hit their cap, lower-priority campaigns are automatically suppressed until the window resets.

Default: Off

Lifecycle sends (Welcome, Winback) are exempt because they're tied to a one-time moment in the customer journey and don't stack on top of other flows.

Quiet Hours

Blocks all AI Push sends during overnight hours in each subscriber's local timezone. When a push would otherwise fire during quiet hours, it's held in queue and delivered the moment quiet hours end.

Default: Off

What's blocked during quiet hours:

  • All AI campaign pushes

  • All lifecycle pushes (Welcome, Winback)

Important notes:

  • Quiet Hours uses each subscriber's local timezone, not your store's timezone. A subscriber in Tokyo and a subscriber in New York will each have their own 9pm–8am window.

  • If a subscriber meets a trigger (e.g., abandons a cart) at 11pm local time, the push is held and delivered the next morning once Quiet Hours are over.

Localization

Controls the language AI Push uses when generating copy for your subscribers.

Two options:

  • Customer's Device (recommended)

    • AI automatically detects the language of each subscriber's device and generates the push in that language. A subscriber with an English device gets English copy; a subscriber with a Spanish device gets Spanish copy — all from the same flow.

  • Fixed Language

    • Locks all AI-generated copy to a single language regardless of the subscriber's device. Choose from the supported language list (default: English – en-US).

When to use each

  • Customer's Device: You have subscribers across multiple regions and want each one to see copy in their own language.

  • Fixed Language: You operate in a single region and want to guarantee every push goes out in one specific language, regardless of device settings.

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