If you've wondered how AI Push Notifications can send thousands of on-brand notifications a day, or what the shopper labels like "Bargain Hunter" in your Recent Notifications feed mean, this article explains what's happening behind the scenes.
There are two systems working together: copy templates that learn from performance, and shopper archetypes that adapt phrasing to how each customer shops.
Part 1: Templates that learn
AI Push Notifications doesn't write every notification from scratch at send time. Instead, it uses AI to generate a bank of copy templates for each campaign ahead of time. Think of it as a set of message variations written in your brand voice, using your Brand Settings, Do's and Don'ts, and tuning instructions.
When a notification needs to go out, AI Notifications selects from that bank:
Variety is built in. Selection is weighted across the bank, and messages a shopper received recently are excluded, so customers don't see the same copy twice in a row.
Winners stick around. Template performance is tracked continuously. When banks refresh, higher-performing templates (better open and conversion rates) carry forward and shape the next generation of copy. Your thumbs-up feedback in the live feed adds brand judgment on top of the metrics.
Banks stay fresh. Templates are regenerated when you make updates to your AI Tuning or Agent Settings.
Specific first, general as backup
For every send, AI Notifications look for the most specific copy available and falls back gracefully:
Product templates: copy written for the exact product in a shopper's cart or browsing session
Collection templates: copy written for the collection a shopper was browsing
Archetype templates: copy phrased for how that shopper shops (see Part 2)
Brand-voice templates: copy in your voice that works for any product or shopper
Live generation: as a last resort, the AI writes a fresh message on the spot
In practice, the large majority of notifications are served from templates that were AI-generated, reviewed against your brand settings, and quality-checked ahead of time. Product specific copy is used most frequently, and is generally the highest performing option when available. Live generation exists as a safety net so no notification is ever skipped.
The result: every send is covered, every customer gets the most relevant copy the system has for them, and your notifications go out instantly because the copy is ready before it's needed.
Part 2: Shopper archetypes
Every shopper approaches buying differently. Some decide in seconds, others research for days. Archetypes capture that. Based on how each customer behaves in your app, AI Notifications assigns them one of six shopping styles:
Archetype | How they shop | How copy adapts |
Impulse Buyer | Decides fast, with quick add-to-carts and short sessions | Clear, energetic nudges |
Research-Then-Buy | Reads product pages and reviews before converting | Reassuring, low-pressure, quality-focused |
Bargain Hunter | Price-sensitive, browses sales, uses discounts | Value and savings framing |
Brand Loyalist | Repeat, long-tenured buyer | VIP and exclusivity framing, no unnecessary discounts |
Drop Chaser | Highly engaged between launches, opens and wishlists often | Hype around launches, restocks, newness |
Lapsed / At-Risk | Previously engaged, now gone quiet | Win-back and welcome-back framing |
A few things worth knowing:
Archetypes are relative to your store. A shopper is a "Bargain Hunter" compared to your other customers, not some global standard. The labels stay meaningful whether you're a discount-driven brand or a full-price one.
They update automatically. Assignments refresh nightly based on recent shopping behavior, so a Research-Then-Buy shopper who becomes a regular can graduate to Brand Loyalist.
They change the phrasing, not the campaign. An abandoned cart push is still an abandoned cart push. The archetype only shapes how it's worded. An Impulse Buyer might see "Don't let this one get away," while a Research-Then-Buy shopper sees "Still weighing it up? It's saved in your cart."
Customers never see their label. Archetype names appear only in your dashboard. Copy is written to fit the shopper, never to name or describe them.
Your brand voice always wins. Archetype copy is generated from your Brand Settings like everything else. It adapts the angle, not the personality.
Where archetypes apply today
Archetype-adapted copy currently runs on cart abandonment, checkout recovery, and browse abandonment campaigns. Other campaign types use your standard brand-voice templates. Shoppers who are new or haven't been active enough to score simply receive your general templates. Nothing is ever blocked or skipped.
What this means for you
Consistency at scale. Every message comes from copy shaped by your Brand Settings. Review your examples once, and thousands of sends inherit that quality.
Copy that improves on its own. Performance data and your feedback continuously refine the template pool.
Personalization without extra work. Archetypes are fully automatic, with nothing to configure. Your job is just to keep your brand voice sharp. The system handles matching the message to the shopper.
Want to shape what the AI writes? See our companion guide: Best Practices for Setting Up AI Push Notifications That Sound Like Your Brand.