In this article, we will review the events and descriptions for each event tracking service, Tapcart offers!
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Klaviyo |
Google Firebase |
Heap |
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Added to Cart |
Product Viewed |
Cart Add Discount Tapped |
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Product Search |
Product Search |
Added Payment Info |
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View Product |
Cart Checkout Initiated |
Cart Checkout Initiated |
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Add Discount Code |
Cart Add Discount Tapped |
Added Shipping Info |
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Create Account |
Added to Cart |
Left Menu Tapped |
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Log into Account |
Remove from Cart |
Product Block Tapped |
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Favorite Item |
Purchase Completed |
Discount Block Tapped |
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Create Checkout |
Added Shipping Info |
Collection Block Tapped |
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Back in Stock => subscribeToBIS |
Added Payment Info |
Webpage Block Tapped |
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Subscribed to push |
Cart Apple Pay Tapped |
Search Bar Block Tapped |
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Product Apple Pay Tapped |
Single Collection Card Product Tapped |
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Single Collection Carousel Collection Tapped |
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Featured Products Grid Collection Tapped |
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Single Collection Carousel Product Tapped |
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Featured Products Grid Product Tapped |
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Collections Carousel Collection Tapped |
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Multiple Collections Circles Collection Tapped |
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Recently Viewed Product Tapped |
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Remove from Cart |
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Cart Values |
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Opened Cart |
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Cart Apple Pay Tapped |
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Purchase Completed |
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Browse Opened |
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Browse Product Search Opened |
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Browse SubMenu Collection Opened |
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Browse Collection Tapped |
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Collection Viewed |
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Collection Product Tapped |
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Left Menu Item Tapped |
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Product Viewed |
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Added to Cart |
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Favorited Item |
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Product Apple Pay Tapped |
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Product Search |
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User Entered Email Address |
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Event Definitions
- Cart Add Discount Tapped: The user tapped the button to apply a discount in the shopping cart
- Added Payment Info: User successfully added credit card information in checkout
- Cart Checkout Initiated: User tapped the “Checkout” button in the shopping cart and checkout was created
- Added Shipping Info: User successfully added shipping address information in checkout
- Left Menu Tapped: User tapped hamburger menu icon to display menu options
- Product Block Tapped: User tapped on the block in the homepage that opens up PDP
- Discount Block Tapped: User tapped on the block in the homepage that automatically applies a discount to the user’s checkout
- Collection Block Tapped: User tapped on the block in the homepage that opens up Collection View
- Webpage Block Tapped: User tapped on the block in the homepage that opens up a web view
- Search Bar Block Tapped: User tapped on the search bar on the homepage that opens up product search
- Single Collection CardProduct Tapped
- User tapped on product from the collection in this block
- Single Collection Carousel Product Tapped: User tapped on product from the collection in this block to open PDP
- Single Collection Carousel Collection Tapped: User tapped on “View All” in this block to open Collection View
- Featured Products Grid Product Tapped: User tapped on product from the collection in this block to open PDP
- Featured Products Grid Collection Tapped: User tapped on “View All” in this block to open Collection View
- Collections Carousel Collection Tapped: User tapped on collection in collection carousel to open Collection View
- Multiple Collections Circles Collection Tapped: user tapped on the collection option to open Collection View
- Recently Viewed Product Tapped: User tapped on product option from recently viewed products to open PDP
- Remove from Cart: The user removes the item from the shopping cart (product removal or decrementing quantity)
- Cart Values: The current state of shopping cart items when the user leaves the Shopping Cart view
- Opened Cart: The user opened the Shopping Cart view
- Cart Apple Pay Tapped: User tapped Apple Pay button in Shopping Cart
- Purchase Completed: The user successfully completed the checkout process and placed an order
- Browse Opened: User opened collections menu
- Browse Product Search Opened: The user tapped on the search bar in the collections menu
- Browse SubMenu Collection Opened: User tapped on collection group from main collections menu
- Browse Collection Tapped: User tapped on specific collection within Browse SubMenu to open Collection View
- Collection Viewed: The user opened Collection View
- Collection Product Tapped: User tapped on the product within Collection View to open PDP
- Left Menu Item Tapped: The user tapped on a menu item from the hamburger menu
- Product Viewed: User opened PDP
- Added to Cart: User added an item to Shopping Cart
- Favorited Item: User added item to wishlist/favorites
- Product Apple Pay Tapped: The user tapped the Apple Pay button in PDP
- Product Search: User entered query in the search bar
- User Entered Email Address: User entered email address while filling out shipping address information
More Questions
To learn more about Tapcart, visit Tapcart Academy to become a mobile app expert!
If you have additional questions regarding the events our third-party services track, we’re happy to help! Please reach out to us through LiveChat on your Tapcart Dashboard or email us at help@tapcart.co!