In this article, we will review the events and descriptions for each event tracking service, Tapcart offers!

Klaviyo	Google Firebase	Heap
Added to Cart	Product Viewed	Cart Add Discount Tapped
Product Search	Product Search	Added Payment Info
View Product	Cart Checkout Initiated	Cart Checkout Initiated
Add Discount Code	Cart Add Discount Tapped	Added Shipping Info
Create Account	Added to Cart	Left Menu Tapped
Log into Account	Remove from Cart	Product Block Tapped
Favorite Item	Purchase Completed	Discount Block Tapped
Create Checkout	Added Shipping Info	Collection Block Tapped
Back in Stock => subscribeToBIS	Added Payment Info	Webpage Block Tapped
Subscribed to push	Cart Apple Pay Tapped	Search Bar Block Tapped
	Product Apple Pay Tapped	Single Collection Card Product Tapped
		Single Collection Carousel Collection Tapped
		Featured Products Grid Collection Tapped
		Single Collection Carousel Product Tapped
		Featured Products Grid Product Tapped
		Collections Carousel Collection Tapped
		Multiple Collections Circles Collection Tapped
		Recently Viewed Product Tapped
		Remove from Cart
		Cart Values
		Opened Cart
		Cart Apple Pay Tapped
		Purchase Completed
		Browse Opened
		Browse Product Search Opened
		Browse SubMenu Collection Opened
		Browse Collection Tapped
		Collection Viewed
		Collection Product Tapped
		Left Menu Item Tapped
		Product Viewed
		Added to Cart
		Favorited Item
		Product Apple Pay Tapped
		Product Search
		User Entered Email Address

Event Definitions

Cart Add Discount Tapped: The user tapped the button to apply a discount in the shopping cart
Added Payment Info: User successfully added credit card information in checkout
Cart Checkout Initiated: User tapped the “Checkout” button in the shopping cart and checkout was created
Added Shipping Info: User successfully added shipping address information in checkout
Left Menu Tapped: User tapped hamburger menu icon to display menu options
Product Block Tapped: User tapped on the block in the homepage that opens up PDP
Discount Block Tapped: User tapped on the block in the homepage that automatically applies a discount to the user’s checkout
Collection Block Tapped: User tapped on the block in the homepage that opens up Collection View
Webpage Block Tapped: User tapped on the block in the homepage that opens up a web view
Search Bar Block Tapped: User tapped on the search bar on the homepage that opens up product search
Single Collection CardProduct Tapped

User tapped on product from the collection in this block

Single Collection Carousel Product Tapped: User tapped on product from the collection in this block to open PDP
Single Collection Carousel Collection Tapped: User tapped on “View All” in this block to open Collection View
Featured Products Grid Product Tapped: User tapped on product from the collection in this block to open PDP
Featured Products Grid Collection Tapped: User tapped on “View All” in this block to open Collection View
Collections Carousel Collection Tapped: User tapped on collection in collection carousel to open Collection View
Multiple Collections Circles Collection Tapped: user tapped on the collection option to open Collection View
Recently Viewed Product Tapped: User tapped on product option from recently viewed products to open PDP
Remove from Cart: The user removes the item from the shopping cart (product removal or decrementing quantity)
Cart Values: The current state of shopping cart items when the user leaves the Shopping Cart view
Opened Cart: The user opened the Shopping Cart view
Cart Apple Pay Tapped: User tapped Apple Pay button in Shopping Cart
Purchase Completed: The user successfully completed the checkout process and placed an order
Browse Opened: User opened collections menu
Browse Product Search Opened: The user tapped on the search bar in the collections menu
Browse SubMenu Collection Opened: User tapped on collection group from main collections menu
Browse Collection Tapped: User tapped on specific collection within Browse SubMenu to open Collection View
Collection Viewed: The user opened Collection View
Collection Product Tapped: User tapped on the product within Collection View to open PDP
Left Menu Item Tapped: The user tapped on a menu item from the hamburger menu
Product Viewed: User opened PDP
Added to Cart: User added an item to Shopping Cart
Favorited Item: User added item to wishlist/favorites
Product Apple Pay Tapped: The user tapped the Apple Pay button in PDP
Product Search: User entered query in the search bar
User Entered Email Address: User entered email address while filling out shipping address information

App Analytics Events Overview

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