Klaviyo: Setting Up Abandoned Cart Flow

Setting up an automated abandoned cart flow can boost conversion by re-engaging with the user who left items in their cart when ending their app session. In this guide, we will walk you through how to set up this automated push series within your Klaviyo account. 

Steps

1. To get started, select 'Create Flow' and 'Create From Scratch'
2. Enter the name and tag of your push flow, then select 'Create Flow'
3. Click on 'Metric' to set up your flow trigger as 'Added to Cart'
4. Under 'Flow Filters' select:
   • 'If someone has a push token' AND
   • 'What someone has done (or not done)' AND
     • Metric: Checkout Started (Shopify)
     • Zero times
     • Since starting this flow
   • 'What someone has done (or not done)' AND
     • Metric: Placed Order (Shopify)
     • Zero times
     • Since Starting this flow
5. Then set a time delay for when the first push will be sent, we recommend 30 minutes
6. Next, tap on 'Configure Content' to enter the copy for your push notification
   • Important Note: Under settings, confirm both 'Smart Sending' and 'Notification Sound' are ON.
7. Here you can enter the 'Title', 'Body', and turn on the 'Sound' and 'App Badge' features for your push. Select 'Save Content' to move to the next step.
8. Next, you will add another time delay for the next push notification to send within this series. We recommend setting the time delay for 1 day.
9. Enter your second push's copy, following the same steps as listed in 'Step 7'. Select 'Save Content' to move on to the next step.
10. Add a final time delay for the last push within this flow to send. We recommend setting the delay for 2 days.
11. Enter the copy for your final push notification to end the welcome series. Select 'Save Content' and you're all set!